1. Tell us about the page
2. Pick a scoring mode
3. Answer the 32 questions
For each question choose Yes (PASS), No (FAIL), Partly (half credit), or N/A. Section 4 is reverse-scored β the questions are already rephrased so Yes always means good.
Content and Quality
Q1. Does the content provide original information, reporting, research, or analysis?
Q2. Does the content provide a substantial, complete, or comprehensive description of the topic?
Q3. Does the content provide insightful analysis or interesting information beyond the obvious?
Q4. If drawing on other sources, does it avoid copying/rewriting and add substantial additional value?
Q5. Does the main heading or page title provide a descriptive, helpful summary of the content?
Q6. Does the main heading or page title avoid exaggerating or being shocking in nature?
Q7. Is this the sort of page you'd want to bookmark, share with a friend, or recommend?
Q8. Would you expect to see this content in or referenced by a printed magazine, encyclopedia, or book?
Q9. Does the content provide substantial value when compared to other pages in search results?
Q10. Is the content free of spelling or stylistic issues?
Q11. Is the content produced well, rather than appearing sloppy or hastily produced?
Q12. Is the content free of mass-production/outsourcing across a network so pages get individual care?
Expertise
Q13. Does the content present information in a way that makes you want to trust it β clear sourcing, evidence of expertise, author/site background?
Q14. If someone researched the site, would they come away seeing it as well-trusted or widely recognized as an authority on its topic?
Q15. Is the content written or reviewed by an expert or enthusiast who demonstrably knows the topic well?
Q16. Is the content free of easily-verified factual errors?
People-First Content
Q17. Do you have an existing or intended audience that would find the content useful if they came directly to you?
Q18. Does the content clearly demonstrate first-hand expertise and depth of knowledge (e.g., actually used the product or visited the place)?
Q19. Does the site have a primary purpose or focus?
Q20. After reading, will someone leave feeling they've learned enough about the topic to help achieve their goal?
Q21. Will someone reading the content leave feeling they've had a satisfying experience?
Avoid Search-Engine-First Content (reverse-scored) reverse-scored
Q22. Is the content NOT primarily made to attract visits from search engines?
Q23. Is the site NOT producing lots of content on many different topics hoping some performs in search?
Q24. Is the site NOT using extensive automation to produce content on many topics?
Q25. Does the content add substantial value rather than mainly summarizing what others say?
Q26. Is the content NOT written simply because the topic seems trending (rather than for the existing audience)?
Q27. Does the content NOT leave readers feeling they need to search again for better information?
Q28. Is the content NOT written to a particular word count because of a belief about a 'preferred' length?
Q29. Did the site NOT enter this niche topic area without real expertise, mainly for search traffic?
Q30. Does the content NOT promise to answer a question that actually has no answer (e.g., unconfirmed release dates)?
Q31. Are page dates NOT being changed to seem fresh when content has not substantially changed?
Q32. Is the site NOT adding/removing lots of content primarily to appear 'fresh' for rankings?
4. Your scorecard
Self-serve: answer the questions yourself. AI grade: the model reads your pasted text and answers all 32 with evidence β recommended mode auto-selected (YMYL-aware).